The Story of Ladbrokes Casino
Ladbrokes Casino is, of course, just one betting market offered by one of the biggest betting and gaming companies in the United Kingdom. As well as their casino service, Ladbrokes is also home to a sportsbook (their main revenue stream), poker and bingo rooms and a backgammon feature. It is possible to access any of these services either online or via a tablet or mobile device.
The company's casino service was just one of Ladbrokes' online services that the firm had claimed to have 'underperformed' prior to getting a makeover in 2013. Ladbrokes' 'About Us' page on their website states 'Ladbrokes' digital products were in need of investment to better serve the needs of its digital customers. As a result Ladbrokes online market share has suffered and it underperformed its brand strength in its digital channel [sic.].'
Consequentially, Ladbrokes found themselves working closely with Playtech and totally revamping the goods that they had on offer as well as how said offerings were presented. Such an overhaul has seen the company improve with regards to their online traffic and popularity though their new CEO Jim Mullen has cited their online services as an area in which the company can still improve.
Ladbrokes give three reasons for why potential customers should use their services as opposed to those of their rivals. The first is that they offer just under 300 games, 290 to be precise; these games 'thrilling' and often with exclusive themes for players to enjoy. Secondly, the company also boast about the rewards that they give to their users - these may be in the shape of free spins or bonuses or points rewards. Finally, Ladbrokes is also keen on offering the best customer service it can, their team available to chat to 24 hours a day.
Navigating Ladbrokes Casino
The Ladbrokes Casino homepage can be easily navigated thanks to the row of links at the top of the page. These links will help new and old customers alike move from one page to another with the minimum of effort, decreasing the time it takes for them to reach their game of choice. Scroll down a little further and see a list of featured games flanked by - to their right - a host of adverts - and - to their left - a menu to change the types of games that are being shown in the main body of the page.
Beneath this list of games is a short explanation as to why Ladbrokes Casino think that customers should use their services over those of their rivals. Here they cite the triple threat of 'thrilling games', 'lavish rewards' and ' superior care'.
Back to the top of the page then and the row of links that aid site negotiation. The 'Promotions' tab lists all of the offers and services that are provided by Ladbrokes Casino. Similar in its intentions is the 'Bonus Store' tab. Skip to the next section of this guide if you want to know about the function of these tabs and the services and offers that they provide.
The adjacent (to the 'Promotions' tab) 'Quick Start' tab informs users as to how they can begin playing their favourite games with a minimum of fuss. There are three easy steps to this guide with accompanying diagrams to aid use. The 'Help' tab is probably one of the most useful of all highlighted at the top of the page. Here is where you can get in contact with an employee through the contact us link or try to resolve your issue by yourself using the Frequently Asked Question answers. Hopefully though, this guide will provide you with all the answers you need. The tab marked 'Mobile' is useful for those wanting to play Ladbrokes Casino on the go, users being able to scan the codes to get the service on their iPhone and IOS devices. Though there is not yet an Android app, this feature is apparently coming soon. There is also a Q and A here highlighting the benefits of downloading the Ladbrokes Casino app on your tablet or mobile device.
Whilst the homepage may contain links to a small number of games, the 'Games' tab offers a more comprehensive run through of what the company has to offer and how a customer can go about accessing these games. The list of links up the left hand side of the page allows users to scroll through different categories to find their desired style of game more quickly. The 'Games' homepage also has a small section on how each game works though this is not comprehensive and, as a result, not particularly informative.
Finally, move on over to the 'Live Casino' section to find out how to download the live casino software so you can host such events on your desktop. There are also four links here to the kinds of live events that you can expect to partake in; roulette and blackjack, hold'em and baccarat.
The final to tabs are concerned with upgrading your membership to VIP status, telling you of the benefits of such a new status, and generic Ladbrokes news.
Offers and Promotions
You can gain access to Ladbrokes Casino's promotions by selecting the relevant tab from the secondary toolbar at the top of the Ladbrokes Casino homepage. Whilst hovering over the tab will reveal a drop down menu, it is possible to press on the 'Promotions' link and be taken to the main promotions section of the website. At the time of writing there are only two offers and services on offer at Ladbrokes Casino, a disappointing amount when compared with the scale of those provided by their rivals.
The first is the deposit bonus for new players, this seeing all new Ladbrokes Casino users receive a 100% bonus on their first deposit should this deposit have a value of more than £20. Customers will receive their 100% bonus as long as it does not exceed £500. This means that you could have £1,000 to play with upon your first deposit. What's more, those depositing less than £20 will be in receipt of a 25% bonus. Such a step shows that Ladbrokes don't just value those players who are committing big money amounts. Make sure you familiarise yourself with the terms and conditions of this welcome offer before accepting it. Such terms include the fact that the bonus must be played with at least 20 times before it can be withdrawn.
Ladbrokes Casino's final offer sees all customers receive comp points every time they play one of the available games. These accumulated points then add up to cash back. One comp point is earned when at least £9 has been turned over with 100 of these comp points seeing the customer returned with £1. It is possible to claim your rewards by entering your casino account and heading over to the summary where you can convert your points into cash.
Many will be disheartened by the lack of promotions provided by Ladbrokes Casino, especially when the comp points scheme is so long term, it is hard for those infrequent punters to see a return on their commitment to the company. These customers should note that it is common for the firm to send customers further promotions by e-mail though all potential new users should balance their want for regular offers and deals with the desire for good customer service and an array of games. There is no doubt that Ladbrokes Casino offers the latter if not the former. Terms and conditions apply to all promotions.