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Live Betting - In Running Sports

Published on: 20/11/2016

There was once a time when bettors could only place wagers before a sporting event had started. Once the action was underway, there was no way to hedge your bets, cash out or change your strategy based on unfolding events.

That all changed with emergence of the internet and related technologies when it became possible to place bets before and during a live event. This new type of betting, is the fastest growing market in the industry and is known as “live,” “in-play” or “in-running” wagering.

To make a success of live betting, it is essential that punters can watch the action live. Initially, this limited the number of people that could use the service but new technology has enabled online bookmakers to provide live streaming of thousands of events specifically aimed at in-play bettors.

As a result, punters now have even more flexibility over how and when they place their bets. This means that they can react to unusual events, unexpected swings of momentum and tangible trends during an event. If things are not going as expected, a bettor can now change their tactics and hedge or cover bets to cancel out or minimise losses. Smart punters may even spot opportunities to lock in a profit regardless of the outcome of an event.

Most popular sports are eligible for live in-play betting including football, tennis, golf, and horse racing. Betting exchanges are a great place to back a lay during a live event as they allow punters to back or lay against each another, creating an even greater choice of markets.

Most of the well-known bookies now offer in-running betting, with Bet365 and Paddypower being just two of the high profile names that have helped propel this type of betting to forefront.

Each bookmaker has a dedicated in-play section on their website which clearly displays the current live events and the betting opportunities that are available. At any given time, there can be hundreds of markets available across a range of global events. With live streaming service built into the websites, tracking a placing bets can all be done from the same web page. And the systems are getting faster and slicker all the time.

Some bettors plan their events in advance and wait until the action has started before placing any bets. This requires quick thinking and the ability to react to the events that are unfolding. Live betting certainly takes some getting used to and may not be for the faint-hearted.

The types of bets that can be placed range from straight match forecast bets such as who will win to more intricate bets such as who will win the next corner or throw-in. Due to the need for the live signal to travel via satellite, there can be a delay of between 10 and 20 seconds before the images reach your screen. As a result, some professional bettors prefer to attend the game live to give them even more time to react to events and grab the odds before they shift. For these serious punters, every second counts. As with all betting, it makes sense to practice with theoretical bets before parting with real many. That way, a punter can get a feel for how the betting system works and how live betting can be used to maximise profits or minimise losses.

Any odds displayed within this article were correct at the time of publishing (20/11/2016 20:53) but are subject to change.

Published on: 20/11/2016 © Bet Bind