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The Story of Ladbrokes

Ladbrokes is quite possibly one of the oldest betting institutions in the world with the company's founders Schwind and Pennington establishing an early incarnation of what would be the modern day Ladbrokes in 1886. Their website states that the two men set up the arrangement with 'their principal objective being to back horses trained by the former at Ladbroke Hall in Worcestershire.'

From these beginnings, the bookmaker has become one of the biggest firms of its kind in the world with around 2,400 retailers in both the United Kingdom and Ireland as well as Spain and Belgium and other areas of Western Europe. Running alongside these stores are the company's online services, participation on which being increased by 110% in 2014.

This online branch of the company was formed in 2000, not only providing bookmaking services on the world wide web but also such things as casino games, bingo and poker.

Those living outside of Britain will be well aware of Ladbrokes' online presence through their acquisition of the Sponsio brand. This company deals with all operations concerning Denmark, Finland, Norway and Sweden Whilst more and more users are accessing what Ladbrokes has to offer online, both in the UK and abroad, it is still an area which is of great concern to newly appointed CEO Jim Mullen. On the 'A Proud History' page of the bookmakers' website, a page that is essentially a timeline from the company's roots to the present day; 2015 has been entitled, 'Jim Mullen aims to build on Digital [sic.] success'.

The distinct red and white branding of the firm is well known to the population through the company's numerous television advertising campaigns. These mainly focus on their online business. Ladbrokes was quick to capitalise on the relaxation of television broadcasting laws in 2007, this now allowing bookmakers to make use of these commercial opportunities. It has not been off our screens ever since.

Navigating Ladbrokes

Log in to Ladbrokes using the 'username' and 'password' boxes in the top right hand corner of the red header than runs across all Ladbrokes' website pages. To the left of these boxes are tabs concerning banking, promotions and favourites as well as a search bar to filter down your betting options. Above this red header is a black band of drop-down menus that allows punters to do such things as change how they see the odds displayed (fractions, decimals, American) as well as seeking help, feedback and 'contact us' menus. The 'Extras' tab on the end allows users to read up on stats as well as listen to commentary and check out live scores and results amongst other things.

The white row of tabs beneath the red banner helps the punter navigate from the sportsbook homepage to such areas as the in-plays page and a number of other gaming areas (bingo, poker, Vegas).

There are two lists of links down the left hand side of the homepage. The first concerns a series of 'Quick Links' to those events that Ladbrokes assume that their punters will be most interested in. Beneath that is the second list. Entitled 'All Sports', this is the standard alphabeticised menu of links to all the different sports on which a Ladbrokes users can bet.

It is on the right of the screen where you will find your betslip. Simply select one of the many variables in one of the numerous events regarding your sport of choice and see it pop up in your betslip. Type in how much you would like to stake to see the value in the potential return column change. This is how much you will receive if your horse comes in/ football team wins etc. Should it be possible to turn your bet into an each-way wager, you will be able to see a designated check box.

By adding more than one variable to your betslip, you will open up the section concerning multiple bets. It is in this area where you will be able to place such wagers as doubles, trebles and trixies depending on how many selections you have made. To place one of these multiple bets, simply type in your unit stake and see the total bet value at the bottom of your slip. Again you will also be able to view how much you would get returned at the bottom of the relevant box. Beneath your betting slip there are adverts for such things as text betting, live streaming and casino games.

Offers and Promotions

Join Ladbrokes by selecting the green button in the top right hand corner of the sportsbook homepage, that's just right of the boxes in which registered members can type in their username and password details. Prior to doing that though, move to the left hand column of this homepage and find the 'Promotion' links in the Quick Links menu. Here is where you will find the offer code to receive a £25 free bet. This offer code is F25 and the free £25 is actually a matched bet to the value of your original stake. Such terms and conditions as the free token having to be used within a seven day period apply. Your qualifying bet should also be placed on a variable that has odds of 1/2 or greater.

Make sure to seek out these terms and conditions by selecting the 'Ts&Cs Apply' link that forms a small part of the advert - this will open a new window.

Also visible when clicking on the promotions link is Ladbrokes' guarantee to give punters the best prices on their horse racing selections. By this the bookmaker means that they will give the user the starting price of their winning selection should this SP be bigger than the early price/ board price already taken. This applies to both singles and multiples though, again, terms and conditions do apply.

More promotions and services can be found by taking a look at the adverts that run down the right hand side of the sportsbook homepage, just beneath your betslip. It is here where Ladbrokes advertises their text betting service, allowing customers to place a wager simply by texting a few basic details on their mobile device. All interested punters have to do to place a text bet is to simply send their stake, bet type and selections to 60043. Simple! Selecting the 'More Info' tab will tell you that you must have registered to telephone bet before texting your selections. The terms also tell you that you should also have enough funds in your account to wager a successful text bet. See this page too for acceptable abbreviations.

Also down the right hand side of the homepage is a link to Ladbrokes' live streaming services, punters being allowed to watch their horse racing selections in action should they have placed £1 or more on the event in question. Should you be trying to watch both races in a double, you will have to have betted £2, a treble - £3 etc. Not only can you watch UK and Irish racing but also that that is taking place in South Africa and the United Arab Emirates. Terms and Conditions apply on all of the above offers and services.